With an exceptional team of experts and an unrivaled level of client care, AP Wealth Management helps clients ATTAIN wealth, and PROTECT their legacies.

AP Wealth Management is a high-end, independent financial services provider that serves as fiduciary to clients. We are able to prioritize client objectives rather than institutional initiatives, and we always work in the best interest of our client.

With over 120 years of combined experience, the firm is a Registered Investment Advisor and each advisor and team member possesses a vast breadth of knowledge and experience in investment management, financial planning, and tax & estate planning.

Although based in Augusta, GA, AP Wealth Management serves clients in 19+ states and can help any client, regardless of physical location.

Collaboration and personalized solutions are at the core of the AP Wealth Management business model, so we work hand-in-hand with clients and all trusted their advisors who have a part in their financial well-being. AP Wealth Management enters into a client relationship with the expectation of a lifetime partnership.

In addition, we strive to invest in our local community. One way we do this is through the annual George & Dorothy Walton Award.

View our SEC Form ADV to learn more

Your advisor will periodically interview you to learn your preferences using our Discovering Your Investment Viewpoint survey, which considers your lifestyle, risk tolerance, and age so we can design your portfolio as your needs change.

Please call us at (706) 364-4281 or email us at info@apwealth.com and we would be happy to set up an introductory meeting so that one of our advisors may answer your questions and you can learn if AP Wealth Management is the right firm for your financial management needs.

Please call us at (706) 364-4281 or email us at info@apwealth.com. Our hours are 8:30am – 5pm, Monday – Friday. Our dedicated Client Service team is happy to assist you.

Signing up for Schwab Alliance gives you access to your account information virtually anytime, anywhere, while saving time and paperwork.

You can sign up by responding to the email from AP Wealth Management that has a link to Schwab Alliance or go to SchwabAlliance.com and click “New User” – Schwab Enrollment Instructions

If you’ve already signed up for Schwab Alliance, click HERE to login.

If you need assistance, please contact Schwab Alliance at 800-515-2157 or call our office at 706-364-4281.

We will send Performance Reports and Billing Statements quarterly by secure email or by mail to all clients, according to their preferences. Clients will also have access to their portfolio holdings and monthly statements through Schwab Alliance. (Enrollment Instructions)

We place the highest priority on keeping your information safe. Please review our Privacy Policy to learn more.

Investment statements should be retained for at least a year whether paper or electronic.  Year-end statements are especially important because the information contained in these statements is often necessary for filing an accurate income tax return.  Trade confirmations can be purged immediately after comparing the confirmations with the applicable monthly statement for accuracy.  The monthly statements from that date forward will suffice as your confirmation of trade activity.

AP Wealth works with a custodian, Charles Schwab & Co., Inc., who is the third party with custody of your securities.

There are three parties in our business: the client (you), the Registered Investment Advisor (AP Wealth Management), and a custodian (Charles Schwab).

With investment information supplied by the client, AP Wealth constructs a portfolio in accordance with the client’s needs, assumes the responsibility for monitoring the portfolio, and makes adjustments in response to changing financial environments or the client’s circumstances.

An independent custodian, Charles Schwab & Co., Inc. works for the benefit of both the client and the Registered Investment Advisor. The custodian serves the client by providing third party, independent information regarding positions and transactions in a client’s account. They serve as a “check” to the client that the RIA is living up to the fiduciary standard.

By using Schwab as primary custodian, AP Wealth Management has access to a wide range of products and services that help us serve our clients, including:

• Full range of investment products and trading services
• Wide array of investment account types including retirement accounts, charitable giving, and education accounts
• Full range of investment options such as stocks, mutual funds, bonds, exchange traded funds, CDs and other investments
• Technology and service support so investors can access all their accounts online and view positions, balances and account histories in one place.

Charles Schwab & Co., Inc. is financially stable.  Their capital structure and liquidity are sound, and their internal controls and business standards are designed to keep client assets safe.  They maintain a disciplined focus on risk management and strive to operate the firm conservatively to minimize investment risks.

*These materials have been independently produced by AP Wealth Management LLC.  AP Wealth Management LLC is independent of, and has no affiliation with, Charles Schwab & Co., Inc. or any of its affiliates (“Schwab”).  Schwab is a registered broker-dealer and member SIPC.  Schwab has not created, supplied, licensed, endorsed, or otherwise sanctioned these materials nor has Schwab independently verified any of the information in them.  AP Wealth Management LLC provides you with investment advice, while Schwab maintains custody of your assets in a brokerage account and will effect transactions for your account on our instruction.

Money Link is the most efficient means of transferring funds from your Schwab account(s) to another account (checking or savings) of your choosing. This is a standing authorization that allows AP Wealth to initiate the transfer for you at your request.

You can also initiate the request on Schwab Alliance for an electronic transfer or a check to be sent to you.

Yes – use your Schwab Alliance credentials to import account activity.  For assistance, please contact the Schwab Alliance Support team at 800-515-2157.

Yes, you can receive trade confirmations via your email address. eConfirms are electronic trade confirmations sent to your email, replacing paper trade confirmations.  eConfirms are an easy, convenient and paperless way for you to receive your trade confirmations.  eConfirms are confidential, they are sent without your name, address and only 3 digits of the account number to ensure privacy.  There is the ability to nickname accounts for easy identification (e.g. Gene’s IRA). To enlist for eConfirms please contact AP Wealth to establish your electronic delivery. We will provide your email address to Schwab.  You will then contact Schwab Alliance at 800-515-2157 to establish eConfirms.

For many people, the term fiduciary isn’t a part of their regular vocabulary. But, it’s important. Being able to trust the person who is managing your financial legacy to put your goals and preferences first is vital. I think we can all agree on that.

So, what exactly is a “fiduciary,” you might ask?

A fiduciary is a person or entity responsible for acting in the best interests of others. In the case of an investment advisor, their responsibilities or duties are both ethical and legal. When an investment advisor knowingly accepts a fiduciary duty on behalf of their clients, he or she is required to act in the best interest of the client, the person(s) whose assets they are managing.

Common Sense

This may seem common sense to most people. Shouldn’t all investment advisors hold a fiduciary duty? But, that simply isn’t the case. In the case of a broker-dealer, they are held to a suitability standard of conduct. So, their investment recommendations must be suitable for investors based on their financial profiles, but those advisors are not required by law to act in their clients’ best interest. Broker-dealers are often compensated by commissions on transactions that can put them in conflict with the interests of their clients.

Highest Standard of Care

On the other hand, fiduciary duty is one of the most revered and powerful aspects of the financial industry. Fiduciary duty requires an investment advisor to act in the best interest of his or her clients, and when a named fiduciary does not do so, the consequences can involve civil or even criminal penalties. In fact, according to the Cornell Law Dictionary, “A fiduciary duty is the highest standard of care.” It entails always acting in your beneficiary’s best interest, even if doing so is contrary to yours.

According to the Securities and Exchange Commission, which regulates registered investment advisors as fiduciaries, the fiduciary duty also entails:

• Acting with undivided loyalty and utmost good faith
• Providing full and fair disclosure of all material facts, defined as those which “a reasonable investor would consider to be important”
• Avoiding conflicts of interest (such as when the advisor profits more if a client uses one investment instead of another) and disclosing any potential conflicts of interest
• Never misleading clients
• Never using a client’s assets for the advisor’s own benefit or the benefit of other clients

How will I know?

You may wish to know how you could tell if the person managing your assets is a fiduciary. It’s really pretty simple. Investment advisors are registered with the SEC or a state securities regulator and are fiduciaries – meaning they are subject to the duty of loyalty and due care with their clients. They are typically compensated by asset management fees (“fee-only” or “fee-based”) and are expected to act in the best interests of their clients.

On the other hand, Stockbrokers, broker-dealer representatives, insurance agents and others who provide investment advice are regulated by the private-sector organization Financial Industry Regulatory Authority (FINRA) or by state insurance regulators and are subject only to a “suitability” standard of conduct. And, you might be aware that the new regulation raising the responsibility bar for brokers, has been effectively canceled after a review in March.

In conclusion, everyone should be aware of whether the person or firm who is responsible for their investment management is a fiduciary or not. You can simply ask your advisor, or you can look up their registration with the SEC or FINRA

Vision

The partners of AP Wealth Management are proud to be a registered investment advisor and to be held to a fiduciary standard of care. As a fiduciary, our team personalizes a plan of action for our clients and collaborates with all who are involved in the client’s financial life in order to provide the best care for them. We always prioritize client objectives, rather than institutional initiatives. When developing the vision for our firm, our partners realized the weight of this responsibility and felt it important to capture that in our vision.

We strive to provide uniquely crafted, personalized financial management solutions that empower our clients to ATTAIN their financial objectives, build their wealth, and PROTECT their legacy, while embracing the highest standard of excellence.

In fact, our fiduciary duty is why we follow a disciplined process to focus on generating TOTAL RETURN, by emphasizing investment income rather than relying solely on capital appreciation. Our custom portfolios form a balanced and methodical approach to investing.

We achieve success through our two-fold strategy – seeking overlooked opportunities in our asset allocation as well as customizing portfolios for each client.

If you’d like to learn more about how the partners at AP Wealth Management could help you, please give us a call at (706) 364-4281 or send us an email at info@apwealth.com.

Even if we’re not the right firm to fit your needs, we’re happy to help you learn so that you can make an educated decision on who could best help you reach your goals and build a financial legacy.

Additional Resources

• S. News & World Report: What Is a Fiduciary Financial Advisor?
• Merriam Webster’s Dictionary: Fiduciary
• Cornell Law School LII: Fiduciary Duty
• Investopedia: Fiduciary
• CNBC: Is your advisor a fiduciary? Chances are, you have no idea